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Newsflash / Speaker Profile: Nicole Srock Stanley
Posted on 20.12.2016

Speaker Profile: Nicole Srock Stanley

Nicole Srock Stanley, who is responsible for the reorientation of the brand concept of the Concept Shopping Mall Bikini Berlin, will be speaking at the 19th European Symposium about Experience Shopping:

"Shopping is leisure. If retail wants to win the fight for the short leisure time of consumers, it has to offer unique (shopping) experiences. The old formula for success in retail, more sales per square meter, is worn out. What counts is the experience per square meter. Shopping experience begins right outside the door. That is why shopping centers have to become a shopping destination.

Nicole Srock Stanley is the Creative Director of Bikini Berlin and Managing Director and Co-Founder of Dan Pearlman agency. Founded in 1999, the Berlin-based creative strategy practice now employees over 100 people. Nicole is an expert in branding, retail and leisure. In her work, she explores “Experience by the Square Metre” to determine how stationary businesses can align themselves with the demands of the modern leisure industry. In her capacity as CEO of Dan Pearlman, Nicole was appointed Creative Director of Bikini Berlin, a concept shopping mall in the German capital. She currently oversees ongoing creative programming and brand evolution for the critically-acclaimed international shopping destination. Alongside her work at Dan Pearlman, Nicole acts as a Director on various Boards, including Create Berlin e.V., Berliner Leben, and the German Chamber of Commerce and Industry, as well as advising some of Berlin’s many start-up businesses. Nicole is an economic advisor to the German Environmental Foundation. As a mother to three girls, Nicole believes strongly in work-life balance, as well as social and environmental sustainability in business.